Blog
Reflections on design, engineering deep-dives, and calm solutions for complex digital experiences.
Calm Tech 101: Why Tech Should Leave You Alone, Instead of Constantly Sending You Notifications
Technology Shouldn’t Steal Your Attention; It Should Provide You with Calm and Productivity. Learn about the eight core principles of Calm Technology.
What Cold War Spy Planes Can Teach Us About Product Design
In the 1960s, the lead engineer of the world’s most advanced aerospace team issued a bizarre challenge to his designers.
The Architectural Edge: Engineering for Purpose, Not Hype
Years ago, before AI could generate production-ready code in the blink of an eye, we built Eda’s personal website using pure…
How Chinese Color Theory Can Transform Your Digital Products
There is a trap we frequently fall into when designing digital products: opening our design tools, picking a ready-made color palette from…
The Paywall Illusion: Why Marketing Budgets Can’t Fix Bad UX
How to sustainably boost conversion rates through user research and Calm Technology.
Invisible AI: What B2B Startups Must Learn from Apple’s WWDC 2026
We were promised an escape from clunky software menus and endless navigation trees. Instead, the tech industry handed us a blinking text…
Why the Human Brain Craves Boxes: The Cognitive Science of Grid UI
You have less than a fraction of a second to convince a user that your interface is not a threat.
Why Does AI Love Writing React So Much?
The other day at the office, we sat down with our coffee to build our next product. We gave the AI a few simple prompts, sat back, and…
Bypassing the DOM: How We Built a 60 FPS GPU Playground in React
Open a new tab right now and log into the heaviest B2B SaaS tool in your daily stack. Go to the main analytics dashboard. If you are on a…
Nobody Really Looks at Those Huge Dashboards
Do you remember the moment you set up or used your first automation in the company? We were happy, saying, “Everything is automatic now!”…
Is Your B2B Software the Loudest Employee in the Room?
Unpacking the psychology of feature bloat and the hidden cost of demanding interfaces.
“AI Wrote the Code, Why Am I to Blame?”: The Silent Responsibility Crisis in Software Engineering
AI gave us speed, but destroyed accountability. How to stop “blind approvals” and rebuild a culture of trust in engineering.
The Betty Crocker Paradox: Why Using AI Feels Like Cheating (And How to Fix It)
For years, UX obsessed over removing all friction. But in the AI era, adding “meaningful friction” is the secret to building products users
From 1960s Counterculture to the AI Era: The Evolution of “Vibe Design”
From the 1960s counterculture to modern AI tools, discover why humans must stop pushing pixels and start crafting souls.
You Can’t Craft While Sprinting: The Lost “Takumi” Spirit in Software Engineering
Our obsession with 2-week sprints turned teams into feature factories. It’s time to bring craftsmanship back to code.
The “Time-to-Value” Trap: Why Your Onboarding is Killing Your SaaS (And How to Fix It)
Why “interrogation” forms and the Cold Start Problem are destroying your conversion rates — and how progressive profiling can save them.
Architecture as a Product: Why Your Tech Stack is Your Biggest UX Constraint
Stop treating your backend as a black box and start seeing it as the foundation of your user’s emotional journey.
Prompt and Pray: Are you Gambling with Generative AI?
The Failure of Strategic Thinking and the Paradox of Uncertainity in AI Interaction
Do we have to deal with the backend when building an MVP?
How Backendless and Serverless Approaches Speed Up MVP Development
PoC in AI Project: What to Prove and What Not to Prove?
A practical guide to validating AI ideas, avoiding common PoC pitfalls, and building a realistic path from concept to production.
Why Marketing Data Misleads UX?
Why numbers alone can’t explain user behavior — and how UX research fills the gap.
Why a Slack Message Steals 25 Minutes of a Developer’s Time
How Tech Noise Kills Productivity
The CEO of the Numbers and the People in the Profit-Loss Ledger
Values lost in the shadow of financial logic and the intrigue of the CEO.
What Happens When You Let People Think Without Limits?
How Blue Sky Thinking Drives Innovation, Creativity, and Strategic Growth
Stop Guessing, Start Measuring
Connecting UX design decisions to business return on investment (ROI) is no longer a luxury; it is a vital strategy to build products that survive.
What Is an MVP? How to Know If Your Product Is Truly Viable
When transforming an idea into a product, understanding whether it is truly ‘viable’ is actually the most critical test.
Why Emotional Design Still Matters?
In an era where AI can write, draw, and even ‘feel’, emotional design isn’t just an aesthetic choice; it’s how products stay human.
Is UX Still Human-Centered?
Is the world of design serving people, or is it now focused on the goals of products? A look at the history and strategic evolution of user experience design.
Why Calm Tech Will Define the Experience of the Future
The future of experience isn't shaped by blaring technologies, but by technologies that work silently with us. Explore the economy of serenity and emotional layers of design.